“Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”
Excerpt from https://www.pantone.com/color-of-the-year/2023
In framing, a good framer is always trying to make sure the frame design is not overshadowing the art. With such a bold color for 2023, it’s going to take the right type of artwork for us to recommend a magenta frame. However, pulling shades of magenta already in the art, or using similar colors are a great way to use this as inspiration for your frame design. Here are a few examples: